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  • How Can Part-time Marketing Help the Modern Economy?

    By Sophie on December 13, 2016
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    I recently wrote a blog in Huffington Post about how the self employed can support businesses through the economical challenges of the stormy Brexit waters. As a Part-time Marketing/Product Marketing Director, I see different styles in different companies. Those that are used to a 5 days a week, full-time employee. And the more agile ones, that understand they don’t...

  • Marketing Takes Time – Why to be Patient with Marketing and Product Launches

    By Sophie on March 21, 2016
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    I have worked in technology/software businesses for many years and over the last 3 years, as a Marketing Consultant/Part-time Marketing Director. Something that occurred to me today, is that marketing takes time. It really does. People often think they need to do a quick campaign and the results will show instantly – or hire someone and get an instant...

  • Midsummer Reflections on Marketing in a Small Business

    By Sophie on June 22, 2015
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    I have been busy over the last couple of years, working with customers of different sizes and sectors. It having apparently been ‘midsummer’ on Sunday (or has it really started in the UK?), I thought I’d reflect on the last 6 months and beyond. I was also interviewed in a recent article, to answer some questions and here are...

  • ‘The Third Space’ – A Bit at Work, a Bit not at Work and How We Embrace it

    By Sophie on August 11, 2014
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    As a marketeer, I like to keep up-to-date on latest trends and how they impact marketing. One that I find interesting is the idea of a ‘Third Space’ that has been evolving, as per Marketing. We are used to the idea that over the past 10 years, work has started to intrude more on our private lives – the...

  • Highlighting the Value of Your Business through Focused Marketing

    By Sophie on May 20, 2014
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    Today one of the companies I have been working with released a new and updated product to market. As some of the information in here is confidential, I haven’t mentioned the company name. I thought it would be helpful to other small to medium businesses however, to look at what we did to highlight the importance of the solution...

  • Freedom and Flexibility for a ‘Commitment-Phobic’ Generation of Millenials

    By Sophie on March 20, 2014
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    Many of us may have been looking at the internet generation as they grow up and been wondering what the impact will be, when they become the buyers in the companies we are selling to or the people we sell directly to. Each generation has had its own trends – the hippies of the 60s/70s, the punks of the...

  • A Report Confirms: Without Research and the Right Message, Marketing Fails to Drive Sales

    By Sophie on January 23, 2014
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    You will have read or heard me say often, that you need to do the groundwork in marketing before rushing into campaigns. You can’t do campaigns – for lead generation, if you haven’t first thought about asking your customers what value they get from you, understanding your prospects and then articulating that in a way that is meaningful. Well...

  • Are You Measuring Marketing Success?

    By Sophie on January 20, 2014
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    One of my clients asked me to comment on how small to medium businesses could know whether their marketing was working – how to measure the success of marketing. This is a big topic and not one I can cover in a few paragraphs. When you read some of the things you can be doing, they are not mind-blowing,...

  • Is Mobile Part of your 2014 Marketing Plans – or still an After-thought?

    By Sophie on December 16, 2013
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    So, as you start looking towards 2014, how inclusive is ‘mobile’ as part of you marketing plans? I think until now, many of us have considered ‘mobile’ to be an after-thought – of “Oh yes, we should make sure the website can be read on mobile devices.” Or maybe it is something the product you sell needs to be...

  • Remember, Remember to Focus on the Customer in your Marketing

    By Sophie on November 4, 2013
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    I have often mentioned it in blogs, that whatever you are planning from the marketing side, you should always start with the customer, understanding their needs and then shaping the marketing you do based on that. I have come across one of Forrester’s analysts, Anthony Mullen, who has a good blog that mentions this too. So I thought I...